By Greg Niemi . December 9, 2014


The speech by Dr. Martin Luther King we remember is “I have a Dream”, not “I have a plan” according to leadership expert Mr. Simon Sinek.

I couldn’t agree more.  As I work with business leaders and owners I help them gain great clarity on purpose first; followed by vision, mission and values and the plan thereafter.

To me Purpose is the most powerful of all.  It at our core, in our gut and in our heart – it is the root of our existence (meaningful work) – it is the WHY we do what we do.

Whereas Vision is precisely that, a vision, a dream, a visual, an image, which helps us paint the picture for others to be able to see our purpose, the mission we are on and the audacious goals we have in store for the future.Believe

And Mission, commonly known as mission statements, are the words we carefully craft to articulate and propel us towards our purpose and vision.

I have given many speeches and written many blogs on the importance of purpose, vision, mission and values.  However, the recent TED talk by Simon Sinek on “How Great Leaders Inspire Action” sums it up best.

This is a must watch for all business leaders and owners.  Do yourself a favor and put an appointment on your calendar to set aside 20 minutes to watch this video in the next few days.

In my role as CEO I have been best known as the visionary who had a great ability to get people on board and to follow my lead.  My people made our dreams come true.

Leaders have fundamentally two jobs:  To excite and incite.  Or, said another way, to  inform and inspire.  Simply said, to lead and to get others to follow our lead.

Clearly people get excited when part of a business that is going somewhere (and does indeed have a plan to get there).  However it begins with having dreams, desires, a vision with clarity of purpose and a 100%+ belief in all of the above.

I help business owners and leaders of all kinds get clear on their purpose.  This is what I do and what I absolutely love to do – it is my passion to share my experience in the power of belief.  Spend a day with me and we’ll map out the future for you and/or your business.

Dream & Believe & Achieve.  Wishing you the very best for 2015 and beyond.

Greg Niemi

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